What if my launch fails?
This is probably every business owner’s biggest fear when they are launching something new.
I know I’ve worried about it, some of my clients have worried about it, and even my friends have worried about it.
It’s definitely something that always pops up, especially when you’re in the middle of a particularly difficult part of your launch.
So, what if your launch fails?
Relax, it won’t be the end of the world!
Remember that failing is better than never trying.
Even if you don’t hit your target, you’ll walk away with more knowledge, insight, and ideas on how to make the next one a success.
But I’m going to let you in on the four reasons why launches fail, so you can avoid them the first time around!
I’ve had my own share of failed launches, and so have my clients, and every time it was because of one of these four reasons – always.
Here are the four pitfalls to avoid during your next launch:
1 – Not Promoting Enough
When you’re launching, however much you think you’re posting and that it’s too much… you need to be posting more.
Because whether you’re using social media or sending emails, doing videos, whatever it is, not all of your audience is going to see every single one of your posts.
It’s an algorithmic fact.
So if you think you’re spending too much, you probably are not.
You should be spending more.
You should be posting multiple times a day, sharing everywhere possible, and sending emails daily to your list during your launch period.
People always feel they don’t want to “bother” their audience. They feel like they’re being annoying and too in people’s faces.
Well, guess what?
If you don’t get in people’s faces, they’re not going to remember who you are, what you’re selling, and they’ll completely forget about your launch.
The launch will be over and then they’ll be like, “Oh, yeah, that happened. I didn’t even know that it was ending because I didn’t see the post telling us that it was ending.”
So make sure that you’re posting enough, following-through, and doing lots of promoting.
2- Not Aligned with Your Pricing
You might feel like you have a good offer, but then someone told you to charge more or someone told you need to charge less.
So then you feel like you should be charging that much less and charge less.
Now you feel yucky going into it because you feel like it’s worth more.
This has happened to me. I’ve sold things that I realized I really resented having to deliver on because I felt like I hadn’t been charging enough. Trust me, it’s a really awful feeling to have.
You don’t want to resent the people that you are helping, you want to be excited about it!
So make sure your price is something that you’re excited about and something you feel very confident about in terms of the support that you’re giving. You should believe 100% that the pricing is in alignment with the level of value – i.e. how much training you’re providing, how many resources or shortcuts you’re giving, or whatever it is that you’re providing people.
3- Not Clear on the Result You’re Offering
It’s not enough to know what you’re going to teach people, you need to know how your offer is going to get people from A to B.
If you’re not clear on the result, it’s going to be very hard for you to sell it, because people care about the results.
People don’t care what the process is.
It totally doesn’t matter how many trainings you’re doing, or what Trello boards you’re creating for them, or if you’ve giving extra coaching sessions.
People only care about what the results of those trainings, Trello boards, and extra coaching is actually going to bring them in the end.
So if you’re not completely clear in your messaging on the result that the offer is going to bring, then people are not going to buy because they’re not clear on it either.
4- Not Adequately Prepared for the Launch
Preparation is so, so, so important before a launch.
Yes, you can launch intuitively.
Yes, you can launch on about things you’re excited about.
But be prepared!
Know what you’re talking about, know what you’re content is going to be about, know what you’re going to be sharing and teaching every single day, know the objective the people are going to have…
You’ve got to know all these things because if you’re not prepared, it’s going to be super stressful and burnout really can happen.
It’s a shame when you put so much work into your launch and then have it not succeed.
The Key to a Successful Launch
When I’ve had a failed launch or when my clients have had a failed launch, we fell into one of these four pitfalls – every time.
But when all of these things were in place, preparation, clarity, alignment, and adequate promotion, I filled live masterclasses. I’ve filled group programs. I hit over $3k in a weekend and $4K in a week with a $37 product…not to mention my client results!
I had my clients hit $75K launches in a week.
They’ve had 5-figure launches for beta offers that actually surpassed their goals.
We’ve had the number of leads coming in doubled and more clients closed in one month than ever before.
This only happened when they felt completely aligned, when they were showing up consistently, when they were clear on their sell, what they could give, and when they were promoting it enough and adequately prepared.
I want that to happen for you.
Feelings are scary, the idea of having a failed launch is scary.
But you know what’s even scarier? Never launching anything and staying the exact same place you are now!
Because even if your launch does fail, you can look back.
You can look at the numbers. Look at exactly what you did.
You’ll be able to identify exactly where you could have done better.
You’ll know the next time you launch, you will do better and you will succeed.
I know a lot of very, very successful people who have had failed launches, but they’ve gone on to have many, many successful ones.
Everyone’s going to fail at something at some point.
But failing is better than never trying. And I want you to realize that.
So if you want to create an offer that you are clear on, a result that you feel aligned with and you’re excited about selling, I do exactly this with my clients in the Baby-Proof Business Accelerator!
Apply to the Accelerator to create offers and launch plans that are aligned with your message AND your ideal lifestyle! >>> APPLY HERE